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> Hansik, Korean food, CIBO COREANO
post Oct 23 2009, 01:42 PM
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Hangeul (i caratteri coreani ) is another proud brand name that is gaining steady recognition from abroad. The unique Korean characters have been earning praise from linguists from around the world as the most scientific and easy-to-learn writing system. The biggest news on Hangeul this year has been the official adoption of Hangeul by an Indonesian minority tribe in Bau-Bau city on Buton Island. The tribe produced its first textbook in Hangeul spelling for some 40 elementary kids and 140 high school students to learn.

Following the example of Hangeul, the Korean language must also secure its competitiveness. Last March, the Presidential Council on Nation Branding selected 10 tasks for spreading Korean. In line with the decision, the culture ministry came up with a unified brand name "Sejong Hakdang" (Sejong Institute) for Korean language education institutes around the world and decided to establish a total of 350 institutes both at home and abroad by 2015. For the first time, the ministry held a convention for Korean language instructors around the world to discuss ways to globalize the language and establish a network among participants.

Hangeul as a design has grown popular too. Fashion designer Lie Sang-bong demonstrated how to make fashion out of Korean characters through the debut of his Hangeul collection in a Paris fashion show in February 2006.

Inspired by Lie, many at home started to take part in making commercial designs out of Hangeul calligraphy. The King Sejong the Great Memorial Society, sponsored by the culture ministry, has held an idea competition for unique Hangeul designs since 2005. A Hangeul-shaped ruler, Hangeul-name stamp for foreigners, memo pad designed in the shape of Hangeul vowels and consonants, Hangeul-emblazoned cell phone holder and brooch are some of the times that made it to the finals. These products are expected to be commercialized in the near future. "The society has also been developing a number of calligraphy styles for Hangeul since 1993", Cha Jae-gyeong, the head of the Memorial Society said.

Hansik, Korean food

The annual survey conducted by the Ministry of Knowledge Economy and Presidential Council on Nation Branding from 2006 to 2008 showed that many people think of technology when asked about the image of Korea, followed by Korean food.

Kimchi and bulgogi are representative vegetable and meat dishes of Korea, respectively. Last April the Ministry for Food, Agriculture, Forestry and Fisheries announced a concrete plan to further develop and globalize Hansik, or Korean food. The projects include ways to make an industry out of competitive dishes, ways to upgrade the image of Korean food and ways to make Korean dishes more accessible.

Last June, a related taskforce presented Korean ribs (galbi), bibimbap, spinach-bean paste broth and other Korean delicacies at an OCED meeting held in Paris, France and elicited favorable reviews. Also on Oct. 9, the team prepared a kimchi-making and tasting program for Japan's First Lady Miyuki Hatoyama, who was accompanying her

Nuovo ristorante in Parigi :

Bibimbap, Korea's most loved assorted vegetable dish has finally reached Paris.

Jeonju City Government of Jeollabuk-do (North Jeolla Province) and Jeonju Bibimbap Co. announced the opening of “opera branch” the first affiliate of Korean bibimbap restaurant in France last Friday on Oct. 16.

The new bibimbap restaurant, 289 square meters in size and sitting close to Louvre Museum, Opera Theater and other multinational companies is expected to contribute further to popularizing Korea's hot sauce-vegetable dish overseas.

Four kinds of bibimbap would be served with major ingredients supplied from hometown. The basic bibimbap dishes would include vegetable like bean sprouts and fern brakes. Bulgogi, seaweed or other ingredient would be added according to one's choices. Korean chefs would be dispatched to teach the home recipe and maintain its original flavor, together with the table setting. Bibimbap has been slowly gaining reputation as the convenient and nutritious in Europe.

Jeonju Bibimbap is made up of gochujang (hot pepper paste) that represents fermented food and vegetables that is received well in Europe.

Hanbok: Korean traditional dress

Hanbok, the traditional Korean garment, is also a big part of Korean traditional culture. The traditional Hanbok dress worn by Korean beauties in the Miss Universe Competition has always been the talk of town among Korea's internet users.

To boost the fervor for Hanbok, the culture ministry has held a Hanbok Love Festival since 2008. This year's festival takes place on Oct. 23 and 24. "We plan to present the elegance of Hanbok and show the time-honored tradition behind it", the culture ministry official said.

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